More than 38 million Americans are forced to choose between purchasing healthy foods and basic living essentials. In addition to causing stress, food insecurity increases the risk of chronic disease, resulting in higher medical expenses and even more spending trade-offs for individuals and families. It's a vicious cycle, but community-based organizations like Emmaus House are here to help.

Emmaus House provides a wide range of programs and services that support opportunity and wellbeing on Atlanta's south side. This end-of-year fundraising campaign created urgency by focusing on the ways food insecurity impacts their mission and what supporters can do to help. Campaign assets included their website, email, social media (organic and paid), as well as direct mail components.