The Morehouse School of Medicine (MSM), housed in the historically-Black Morehouse College, is one of the nation’s leading educators of primary care physicians. They’ve been recognized as the top institution among U.S. medical schools for their social mission, which focuses on assisting underserved people of color throughout Georgia and the world.

In 2020, we helped them concept and launch Primarily Caring, a publication designed to solidify MSM’s position as the leading medical school advancing health equity with educational content, news, and inspiring calls to action. In addition to helping concept the magazine, we did all of the design and editorial writing.