Towards the end of 2016 and early 2017, Planned Parenthood Southeast (PPSE) was receiving a lot of love from their supporters. However, much of the love was being routed through the organization's corporate office, as opposed to the various health centers and clinicians in their network.

With Valentine’s Day approaching, Green Gate designed and executed a campaign which allowed supporters to show their love directly to PPSE employees working in health centers. The campaign included a custom logo and letterhead, and utilized email and social media to encourage supporters to post and/or mail their messages of love and appreciation.