Freedom School Fundraising Campaign
Bridging the Achievement Gap with the Emmaus House Freedom School
Summary
The Emmaus House Freedom School is a summer literacy program that prioritizes culturally relevant curricula and intergenerational support for underserved youth in Atlanta. The fundraising campaign took place from June 13 to July 6, 2022, and consisted primarily of organic MarCom with some paid social ads. We utilized storytelling and statistics to showcase the program’s impact while emphasizing that, as a community initiative, it required a community effort. The biggest problems take all of us.
Goals & Objectives
The campaign was designed to raise awareness, drive traffic to the landing page, and ultimately, to raise $22,000 in donations. The Freedom School is designed to help marginalized children acquire a love for reading during a time when they typically might lose two months' worth of learning.
Results & Impact
Our goal was to raise $22K. We raised $47,470. The donation page received 856 visits, and our MarCom efforts reached 46K people in the Atlanta area. We exceeded our fundraising goal, but just as importantly, by expanding awareness, we created new channels of support for this critical institution.
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